Mayor Carol Waller may use the Dylan/Nelson concert in Doubleday Field as the platform to launch a new product - Doubleday Water.

The mayor confirmed Tuesday that she has been investigating the possibility of having spring water bottled under the village's own label.

Money from the sale of bottled water would create a new revenue stream that may allow the village to capitalize on the hundreds of thousand of visitors to Cooperstown each year.

"It would be a perfect time to introduce it," she said. "It will help us get some of those tourism dollars."

Waller has been talking to Aqua Valley Springs on Dutch Valley Road in Edmeston which bottles spring water and could produce it with the village's label.

If it's a success, the mayor envisions year-round sales and not just special events like the Hall of Fame game and induction.

Current plans call for the label to feature a picture of the village's baseball landmark — Doubleday Field.

Waller said Tuesday she was amazed at the number of people who want to see Bob Dylan and Willie Nelson and turned out for the meeting Monday night

"I was also amazed at how many people want to help," she said.

The fire department and emergency medical squad are interested in handling the concessions and the mayor believes it is an opportunity to raise money to pay for the new ambulance.

There has been talk of selling beer at the concert, but according to the Waller, the fire department has asked that beer sales be prohibited.

Waller plans to ask the village board to declare the concert a special event weekend to allow residents to sell parking on their property much like on induction weekend.

"I don't want to turn Doubleday Field into a concert venue," she said, but added that having a concert each summer may work out. "This is a test. It will be a learning experience," Waller said.

And judging from residents' reaction to this first concert proposal, it may be a popular addition to the summer events calendar in Cooperstown.

"I already have a list of people who want tickets," the mayor said.